About GMG

Goldratt Marketing (GMG) is dedicated to providing learning resources and information about TOC (Theory of Constraints) for individuals as well as organizations. GMG offers products and services for the general public to learn and apply TOC, including books, videos, e-learning, news and events.

TOC Books

Hundreds of books have been written about TOC, and how it can be applied to many different environments, from the many books written by Dr. Eliyahu M. Goldratt, to the ones written by many TOC Professionals and Practitioners around the world. Goldratt Marketing has launched the TOC Reader to significantly increase the worldwide availability of most of the TOC Books in electronic format.

TOC Self Learning and Implementation Support Resources

The vast body of knowledge of the Theory of Constraints is available for individuals and organizations to learn and apply. Novices and experts in TOC can find a significant number of resources and materials to learn, upgrade, teach, and implement the Theory of Constraints. GMG makes TOC knowledge readily available for various users needs, from introductory, intermediate to advanced level. Invaluable knowledge and information can put to work right away in operations, finances, project execution, product development, distribution, supply chain management, marketing, sales, management skills, strategy definition, change management, services, etc.


TOC.tv is the most extensive portal of video resources, brought to you with one of the best technologies available for internet streaming and OnDemand learning – with exclusive lectures by Dr. Goldratt, case studies, knowledge development, testimonials and implementation learning from TOC Professionals and Practitioners around the world. TOC.tv features a powerful search engine to find those videos that best suits the viewer’s requirements. Each video features a classification, description and short extract for the users benefit. Goldratt Marketing has launched the TOC Player enables every videos to be downloaded and viewed offline.

Goldratt Marketing shares and is aligned to Dr. Eliyahu M. Goldratt’s vision and reason for making the Theory of Constraints

I smile and start to count on my fingers, "One, people are good. Two, every conflict can be removed. Three, every situation, no matter how complex it initially looks, is exceedingly simple. Four, every situation can be substantially improved; even the sky is not the limit. Five, every person can reach a full life. Six, there is always a win-win solution. Shall I continue to count?“

The Choice, Dr. Eliyahu Goldratt